Ads that bring in customers, not clicks
Google campaigns run towards a specific goal: a phone call, an enquiry or an order. With a report that actually tells you what one acquired customer costs you.
How I run campaigns
- The account is created for your company, not under my sub-account
- You pay the advertising budget directly to Google
- The goal is set to conversions, not to the number of clicks
- Call, form and order tracking configured before launch
- Negative keywords watched continuously so budget is not burned
- A monthly report in plain language: what worked and what I am changing
Advertising will not fix a website that does not sell. If I can see the problem is on the site, I say so before the campaign launches, not three months later.
Why Google Ads if there is SEO?
Because they work at a different pace and answer different questions. They work best alongside each other.
Results from day one
SEO builds position over months. A campaign starts today and by tomorrow shows whether people are searching for what you sell at all.
You pay for interested people
The ad appears to someone who has just typed your service into Google. That is a very different conversation from cold outreach.
You know what brought the customer
With tracking set up properly you see which keyword and which campaign ends in a phone call. The budget goes where it works.
What running a campaign includes
I match the scope to whether you sell services locally or products nationwide.
Search campaigns
Ads on the phrases people type with a clear intent to buy or get in touch.
Shopping campaigns
Products from your store shown with a photo and a price, with the feed maintained on the technical side.
Remarketing
Coming back to people who visited the site and did not complete a purchase or send an enquiry.
Landing pages
I check where the ad leads and fix whatever loses the customer between the click and the form.
Measurement and conversions
Configuring call, form and purchase tracking. Without it, judging a campaign is guesswork.
Reporting and optimisation
Every month: cost per acquired customer, what I improved and what I suggest next. Written to be read without a translator.
How a campaign starts
Before we spend the first zloty, it is clear what the result should be and how we will measure it.
Goal and budget
We agree what counts as a result — a call, an enquiry, an order — and how much goes into it monthly. Without that there is no way to judge the outcome.
Measurement setup
Conversion tracking works before the first ad runs. Otherwise, a month later nobody will know what worked.
Campaign launch
I launch the campaigns and watch negative keywords and bids in the first days, when budget is easiest to burn.
Optimisation and reporting
Every month I cut what does not deliver, grow what works and send a report with the findings.
See also
Services that most often go hand in hand with this one.
SEO Care & Growth
Continuous optimization, technical audits and content strategy for sustainable Google growth.
Social Media
Content creation for social media that stops generating likes and starts generating profits.
Online Stores
Full-scale e-commerce with intuitive management, payments and sales automation.
Google Ads — frequently asked questions
Let us work out what a customer from Google costs
Tell me what you sell and to whom. I will come back with a campaign proposal and a budget that has a chance of working in your industry.
Ask about a Google Ads campaign
I reply within 24 hours